Beyond just THE DAM-branded items, such as hoodies & tees, merch drops will be limited edition, and will include archival posters, books, glitchy streetwear, and other wearable art, with each piece curated by a unique digital artist / collective.
Our drops will be known as cultural signals, historical artifacts, and wearable storytelling all in one.
We project the merch shop will generate 5–8% of THE DAM’s yearly revenue, with potential for massive upside as momentum builds.